Old or New Customers who's more important?

Heatman

New member
In every business, there is always old and new customers. Both of these individuals consist of the customer base any business organization, because they are actually the reason for establishing such business and without them, the business is futile. So, between the old and new customers, which are to be considered the most important to the business?
 

Alexandoy

Member
When it comes to priorities of customers I guess it would depend on the quantity of orders. When I had a retailing business, we have the category of important customers that always call for big orders. One order of such customer is equivalent to 5 orders of the ordinary customer. So the priority is not whether the customer is new or old but on the quantity of their order.
 

Heatman

New member
Quantity of customer's order is a very pattern or platform on how to know who should regarded being of much relevance to the company or business. It would also be wise to include the loyal customers as well; here what I'm looking for is that customer that would always patronize your products no matter what happened with prices fluctuation. There are some customers who would elope at the sight of price increase believing you are trying to cheat them.
 

Corzhens

Member
I have to say that both are important since they are customers whether old or new. If there is a need to put a stress of importance to a customer, I would choose the customer with the regularity in order and the prompt payment aside from the amount involved in their orders. I know that we should always be fair but in the case of customers, a bias is always there mainly based on the figures of sales and purchases.
 

Alexandoy

Member
Assuming that the orders are all even then the old customer is more important than the new customer especially if the old customer has no issues like delayed payments. A new customer has no track record yet so you cannot determine if that new customer will be a good one as time goes by.
 
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