This is short of having an organization in the industry because it is best to always be aware of what’s happening. As they always say, what’s new, so we have to be fully informed. Having your own group of say 4 or 5 companies, is an advantage because you can learn from them not only the trade secrets but also the trends in the industry. Over here, we have the so called Friday night out where you can join the representatives of some rivals in a bar. It is a friendly association that is encouraged particularly by the marketing department.