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Logistics Companies using Social Media

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  • #31
    Re: Logistics Companies using Social Media

    LinkedIn is the social communication site of option for most businesses, Facebook and Plaxo are commonly used as well.

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    • #32
      Re: Logistics Companies using Social Media

      Yes Its a very good for bussines.

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      • #33
        Re: Logistics Companies using Social Media

        Social media is creating two-way communication that enables customer feedback and response in real-time. As the transportation and logistics sectors are growing, it is essential to work strategically to leverage technology and media to connect with core audiences, partners as well as clients.In simple terms, social media is an another marketing tool that can be used as an extension of your plan to support your goals and objectives.
        Supply Chain Logistics Management

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        • #34
          Re: Logistics Companies using Social Media

          I think it can be beneficial for any company to be on social media at this point. It's free marketing and if done right can be very effective. The key here is "doing it right." Depending on what kind of company it is, the marketing strategy has to be done a certain way which could be difficult for something like a logistics company. It's often hard to accurately portray what the culture of a company is through social media for the average marketer, so this has to be done very carefully. It can sometimes do more harm than good which is why the decision has to be made whether or not to go down that route. Some social media outlets such as Instagram wouldn't really be too useful for a logistics company but a Facebook might be. All these things need to be taken into account.

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          • #35
            Re: Logistics Companies using Social Media

            I find the social media being used by most companies now, big or small. A colleague once said, during one of our formal meetings, that we should always consider the social media when charting our work plans. It is a potent tool in disseminating information likewise in getting information as well. What's good in social media is the fact that it is free. Particularly for business, not only photos can be posted, videos too.

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            • #36
              Social media, has an important role in logistics, but it must be used only for promotion, or sending updates for customers.
              Orders and customer support can not be done this way professionally. Freight forwarding requests have to be handled in email. For social media it's advised to hire a marketing expert, who do updates and promotions and interact with customers, but the real daily business should be done through email.

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