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Determining the market trends

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  • Determining the market trends

    It seems to me that big companies are forgetting to check on the market trends especially if their business is going great. This is particular to the products that have short life span like apparels and personal accessories. The market trend should always be considered before placing the order especially if the order takes a month or longer to be delivered. It may be that the product is already obsolete when it arrives.

  • #2
    The back slide of this act of negligence on the part of these big companies is continuous drop in their products sales over time. Maybe as a result of their surplus clients, it wouldn't reflect instantly but within the space of 2-3 years it will definitely be visible when they take full inventory. Trends is something that keeps changing over time, it's never static for too long especially when customers have different taste drive. In fact, it's in best interest of these companies to conduct surveys every now and then in order to know what their customers are looking forward to.