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Prospecting of new suppliers

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  • Prospecting of new suppliers

    The marketing officer is not only in charge of the outgoing products but should also be on top in the procedures regarding incoming products. One activity that seems to be forgotten is the prospecting of new suppliers. It is good to be comfortable with the long time supplier but being complacent in that area may cause the loss of opportunities. Especially with dynamic products that are related to the trends, suppliers just come and go for the convenience of the customers.

  • #2
    Prospecting should be a standard and regular activity whether for selling or purchasing. The most common knowledge is the prospecting of customers but I agree that prospecting for new suppliers is also important. That is where we discover new prices.