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Checking the industry trends regularly

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  • Checking the industry trends regularly

    Profit is the main objective of a consumer product business. But most companies in the industry forget to check the marketing trends maybe because their operation is going smoothly and the profit is maintained. When the GPS and cctv in the trucks were started to be popular, some companies seemed surprised as if they didnít know what was happening. With the internet that seems to have all the current information about almost anything maybe there should be one employee to do the surveying of the fields for some new innovations in the industry.

  • #2
    This is a common problem most companies make with not taking the ever new trends in the market very serious until it comes back to bite them hard with affecting their business products sales in a very negative manner.

    One thing with customers is that their taste is never constant. It keeps evolving and changing as time goes by which is directly influenced by the new trends in the society. So, it's very important that companies take trends very seriously as it holds the key to their increased sales.